The One Skincare Ingredient You Need This Winter Plump, moisturize, and soften fine lines with this star skincare ingredient that’s soaring on the popularity charts and with good reason. Hyaluronic acid – To those in the know, it’s the miraculous moisturizer that doesn’t strip the skin or cause any downtime when applied topically. A natural and powerful moisture-binding substance, it gives your thirsty skin gentle hydrating where it needs it the most. Today you can find it easily in everything from serums and sheet masks to eye creams and injectables. But what is HA and how does it work? Read on to find out precisely what hyaluronic acid is and how to incorporate it into your skincare routine best. What is HA? Hyaluronic acid (HA) is a carbohydrate molecule that’s naturally found in our skin. It works as a magnet for moisture- it helps your cells retain as much of it as possible so that your skin appears and feels healthy, plump and hydrated. One gram of hyaluronic acid is capable of holding up to six liters of water. Besides, it has the remarkable ability to regulate that moisture within the cells and retain it in the skin. Isn’t that genius! Much like collagen and elastin, the amount of naturally-occurring hyaluronic acid in our bodies begins to reduce as we get older. Yet there are several ways to stimulate the production of HA in our bodies. What you eat is one of the biggest things that can affect your skin in the long run. Eating fruits and veggies with plenty of antioxidants can protect your skin from inflammation and in turn, helps skin retain HA. What Does It Do for Your Skin? When used in skin care products like creams and serums, hyaluronic acid hydrates and soothes dry skin, making it look much more radiant and vitalized. When used in skincare products like creams and serums, hyaluronic acid hydrates and soothes dry skin and reduces the appearance of fine lines and wrinkles. Because of its ability to draw and hold water, it continually keeps skin moisturized throughout the day. The significant part is that it works on any skin type, including sensitive skin or oily skin which is prone to breakouts. Recent research also seems to suggest that the antioxidant properties of HA can even protect the skin against free radicals like dirt and pollution. A key ingredient for anyone starting an anti-aging routine used topically in the right formulation, it even improves the elasticity of skin and pairs well with your other skincare favs. How to Pick the Right HA Product for You? Picking the right hyaluronic acid product is tricky. The molecule is often too large to deliver hydration deep into the skin effectively. But, when buying an HA enriched cream or serum, look for micronized particles of HA in products that can penetrate the skin and be more effective where needed. Lightweight, oil-free and easy to use even for those with acne-prone skin, many of them also work alongside other anti-aging ingredients like Vitamin A and green tea. Now that you know virtually everything you need to know about this hero skincare ingredient, pick the right one for you and slot it into your regular beautifying routine today.